Episode 5: Betting Big on Sports & NFTs, from NBA Top Shot to GameOn

The NFT Droplets Podcast

In this episode, we speak with Santiago Jaramillo, Chief Product Officer at GameOn Entertainment Technologies, a new Web3 Vancouver-based startup, focused on the fan experience in sports, gaming, and NFT projects. Santiago’s experience speaks for itself. After a successful tenure at EA Sports, he got into the NFT game at Dapper Labs as the project visionary behind NBA Top Shot, one of the most successful NFT projects from the last couple years. Today, he’s bringing the heat as part of another stellar team at GameOn.

Join me, as we learn about the product and UX considerations that teams building NFT projects often overlook, the current landscape of Web3, the Metaverse, and NFT gaming, and so much more!

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[00:00:00] Intro
[00:00:29] Presenting: Santiago Jaramillo
[00:01:31] Santi - Intro
[00:02:07] Santi - Working at EA on FIFA
[00:04:15] Santi - Starting Up with Dapper Labs
[00:05:48] Santi - Designing a Quality NFT Product: NBA Top Shot
[00:07:13] Santi - Is Knowing About Crypto Required to Get into NFTs?
[00:10:18] Santi - The Strategy Behind NBA Top Shot
[00:12:11] Santi - The Value of Social Signalling
[00:16:32] Santi - Game On!
[00:18:22] Santi - Applying Gamification to Anything
[00:22:09] Santi - GameOn x Chibi Dinos
[00:22:49] Santi - GameOn x MX Player
[00:23:47] Santi - Start-Up Business Escape Velocity
[00:25:56] Santi - Charting the Metaverse
[00:30:01] Santi - Ditch the META Metaverse. Let's Focus on Web3 & NFTs!
[00:35:43] Santi - What's Next for NFTs?
[00:38:22] Santi - The NFT Gaming/ Play-to-Earn Landscape Is Still Early
[00:40:29] Santi - What's One Thing That Needs to Change for NFT Games to Go Mainstream?
[00:44:42] Santi - Why Are So Many Gamers Opposed to NFTs?
[00:46:46] Santi - Why Aren't More AAA Game Studios Adopting Web3?
[00:48:19] Santi - The Real Problem with NFTs Games: Lack of Imagination
[00:49:11] Santi - The Value of Digital Scarcity
[00:51:01] Santi - Addressing Some of the Arguments Against NFTs
[00:53:18] Santi - What's the "Dapper Labs Mafia" up to Today?
[00:55:36] Santi - Santiago's First NFT (& Regret for Not FOMOing)
[00:57:15] Santi - Where to Learn More About GameOn & Connect With Santi
[00:58:19] Santi - Remember: We ARE Still So Early
[01:00:13] Santi - Wrap-Up
[01:01:04] Key Take-Aways
[01:01:38] Wrap-Up
[01:03:24] Outro
[01:04:22] Bonus - The Santi Show (Outtake)

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