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Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4
Manage episode 440580192 series 3556349
Inhoud geleverd door David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode of the Multichannel Success Podcast, David and Mark welcome Jamie Hancox, a digital guru and founder of Commerce Futures, to discuss why software vendors tend to oversell their products. Jamie shares his experience working with both merchants and software vendors, explaining that the relationship between the two can often be strained due to unmet promises.
Jamie points out that while everything is theoretically possible with software, the reality often involves significant effort and resources that aren't always communicated upfront. The conversation also touches on the role of systems integrators (SIs) and the importance of customer success teams in ensuring long-term satisfaction.
They highlight the competitive nature of the market and the tendency for vendors to overpromise, especially in the rapidly evolving fields of e-commerce and AI. The episode wraps up with advice for the industry to listen to customers and ensure that what they're selling truly fits the customer's needs.
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