))
MAM #004: Why you should start using push notifications in your app
Manage episode 309761371 series 3039604
Inhoud geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.
This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn't easy. It isn't simple. In fact, it is the most precarious piece of an app's lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch - or chance.
25 afleveringen
Delen
