How To Use Cross-promotion To Increase Mobile App Installs The Mobile App Minute With Rob Woodbridge And Peggy Anne Salz podcast

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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Mind The Business: Small Business Success Stories

8 dagen geleden8d ago

Maandelijks

Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Business Success Stories" and learn valuable lessons from their experiences that will guide you along the way through your own small business journey.

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz « »
How to use cross-promotion to increase mobile app installs

10 jaar geleden

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MP4•Thuis aflevering

Inhoud geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.

We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.

… continue reading

25 afleveringen

#Tech #Business News #Business #Marketing #Mobile #Apps #Store #Optimization #Selling

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

How to use cross-promotion to increase mobile app installs

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

published 10 jaar geleden

Delen

MP4•Thuis aflevering

Inhoud geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.

We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.

… continue reading

25 afleveringen

#Tech #Business News #Business #Marketing #Mobile #Apps #Store #Optimization #Selling

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How app impact can make or break your mobile app

10 years geleden

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Do you know what the true cost is of your app? Not the baked costs - labour, assets, distribution, marketing - those are easy and visible. The costs we are talking about are the subtle ones that have the biggest impact. Battery consumption, data consumption, processor consumption. They are killers when it comes to the cost of experience and need to be part of your equation when looking to build a successful app. Here's why you should be considering these as you build and refine your app.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to use cross-promotion to increase mobile app installs

10 years geleden

—

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business. We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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Why privacy is a killer strategy or an app killer

10 years geleden

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Privacy is an overused, under implemented strategy for mobile apps these days. There is a lot of talk but very little action. Companies that violate the privacy rights of their users will, at best, feel the wrath of their users and at worst suffer catastrophic (and perhaps business-threatening) outcomes. Think about the fury that UBER has met with recently. There is a drastic difference between having a privacy policy and living it for your users. Real brands understand the need to live by privacy - to defend it at all costs. Do you do this? Do you have a privacy-first approach to your users? Very few mobile app companies do - mostly because it is not easy to implement. Not easy to understand. Not. Easy. This is the focus of this episode and offers up some great resources to help you set up your privacy-focused organization. This is critical in establishing a level of trust with your users. If you don't, you are leaving money on the table. Watch the episode to understand the impact of not thinking about privacy.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to get your mobile app ready for the holidays

10 years geleden

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Christmas is upon us and app developers have to move quickly in order to ensure they have a successful download season. Peggy is here to highlight a brand new ebook from Fiksu on techniques to implement right now so that the busiest app season of the year does not pass you by.

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How Tango increased downloads of their mobile game Road Riot by 90%

10 years geleden

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What is the difference between an app that has moderate downloads versus one that has incredible downloads? A large portion of that is the function of the app but, let's face it, there really hasn't been an app that has stood alone in its category so that is only a part of the reason. What about your icon? What about your advertising? How do those impact the number of downloads of the app? After watching this episode you will understand the impact it has - which is quite considerable if done right.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to do PR for your mobile application on the cheap

10 years geleden

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Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting your app in front of the right media at the right time. For this, we turn to a new service called PressFriendly. Peggy explains the need for PR and how PressFriendly fills a gap that so needed filling for small and independent app developers around the world.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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Beware of the silent app killer...

10 years geleden

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So you've listened to your customers and built the greatest app that does exactly what they want. Kudos. You've also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right? Have you considered performance yet? What happens when your app crashes on launch or is slow to respond to data calls or doesn't take into consideration carrier load or wifi issues? It may not be your fault that all this happens but, in the eyes of your customer, it is 100% on you and the impact could be catastrophic. Have no fear, Peggy is here to walk us through the things you should be doing to ensure this doesn't happen.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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The most over looked revenue strategy for Android developers

11 years geleden

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The goal of every app developer is to attract as many users as possible to their app. Which is why it's really important to explore - and enjoy the benefits of alternative app stores if you have an Android app. Why? Because - although the majority of app developers may view placement in Google Play as the best way to achieve mass market reach and distribution for their Android apps, the numbers — and news — tell a different story. The raft of companies out there running app stores as a huge part of their wider business strategy — from Amazon to Yandex, and Samsung to China's counterpart to Google, Baidu — should send a clear message to app developers that it is crucial to cast a wide net and think globally. This episode highlights the reasons why it thinking beyond the borders of "mainstream" app stores is imperative and one of the most important strategies you can follow.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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Use the power of 3's to give your app a fighting chance

11 years geleden

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Have you ever considered hiring an agency to help with your mobile app marketing? Sometimes it is much more effective and less costly to do so for many reasons (of which we explore in this episode). Should you go down this road there are still responsibilities that fall on you, the developer, to ensure your app succeeds. Don't just hand it off and hope - that is NOT a strategy. Peggy highlights some great work from Mick Rigby, founder of Yodel Mobile, on his power of 3's when it comes to ensuring long-term success for your mobile app. All we are saying is give your app a chance...…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to use app store analytics to build the right mobile app

11 years geleden

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How do you know where to go unless you have the right data? That's what this episode seeks to answer. Having access to app store analytics gives developers incredible insight into the emerging trends but, more importantly, gives insight into the expected growth of an app. Using the service we highlight in this episode, developers will be able to see what categories and types of apps are ripe with opportunity while avoiding those that aren't.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How MMS can help app developers deepen user engagement

11 years geleden

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MMS has been around for quite some time but perhaps it hasn't been appreciated as much as its relatives. Peggy brings us a glimpse into how MMS can help application developers bring users back into their apps and move downloads. She also highlights a new MMS service offering from Twilio and brings us the top 3 uses for MMS for your business.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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The 3 things you should never do when using social media to market your mobile app

11 years geleden

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Marketing is an art when it comes to getting the word out for your newly-minted mobile application and there has never been a more affordable means to market than social media. The problem is that most app developers either ignore this opportunity to engage with their community or are doing it terribly wrong. That's why we are here. This episode focuses on the reasons social media marketing is so important for your mobile app business and the 3 things you should NEVER (and we mean NEVER as in ever) do.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to use emotions to make mobile ads more effective

11 years geleden

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We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length. This is what InMobi calls "Emotional Monetization" and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money. This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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Why the enterprise is ripe for mobile disruption

11 years geleden

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Are you a developer for hire or a company involved in mobile development? Have you looked at the enterprise as an opportunity to build a business or your portfolio? You see, larger companies are struggling both internally and externally which makes the opportunity incredibly large. They need to satisfy their own internal requirements for CRM and employee optimization while at the same time satisfy their customers that fuel the business. Good thing for you that Peggy lays out the opportunity right here in under 10 minutes - thanks to a great infographic from Mubaloo. If you haven't considered the enterprise market you may be kicking yourself after watching this episode.…

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The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz podcast artwork

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How to use video to sell your app

11 years geleden

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Video has always been an important part of the mobile app marketing process and is getting a huge boost on the iPhone platform when Apple introduces the use of short videos in the next version of its App Store. Peggy summarizes some incredible advice from Apptamin co-founder Sylvain Gauchet to make your app video standout amongst the crowd. If you haven't used video to market your app, we provide a great framework to start with. If you have, here's a refresher on what works and what doesn't.…

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