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Chris Walker on Creating Content for Clients

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Manage episode 360091660 series 2507561
Inhoud geleverd door Ryan Stewart Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ryan Stewart Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Content marketing is an approach whereby businesses use content - blogs, eBooks, case studies, market research, videos, podcasts, and so on - to attract, engage and convert website visitors.
It's the most cost-effective marketing strategy and can help support a business' long-term objectives, be they brand awareness, lead generation, revenue, or growth. Content without context is just stuff.
As harsh as it sounds, marketing isn't about you. It's not about your brand; it's not about your product, and it's not about what you do. It's all about helping your customers. So constantly give your viewers the context they need to understand your content! In today's video, marketing entrepreneur Ryan Stewart with Chris walker discusses how you solve your client's problem and why you need to have CONTEXT when creating content.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/

Support the show
  continue reading

138 afleveringen

Artwork
iconDelen
 
Manage episode 360091660 series 2507561
Inhoud geleverd door Ryan Stewart Consulting. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Ryan Stewart Consulting of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Content marketing is an approach whereby businesses use content - blogs, eBooks, case studies, market research, videos, podcasts, and so on - to attract, engage and convert website visitors.
It's the most cost-effective marketing strategy and can help support a business' long-term objectives, be they brand awareness, lead generation, revenue, or growth. Content without context is just stuff.
As harsh as it sounds, marketing isn't about you. It's not about your brand; it's not about your product, and it's not about what you do. It's all about helping your customers. So constantly give your viewers the context they need to understand your content! In today's video, marketing entrepreneur Ryan Stewart with Chris walker discusses how you solve your client's problem and why you need to have CONTEXT when creating content.
Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/

Support the show
  continue reading

138 afleveringen

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