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What is Vertical & Horizontal Integration?
Manage episode 314359158 series 2988862
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in this episode, we talk to Dr Steve Connolly, lecturer at Anglia Ruskin university, and author of The Changing Role of Media in the English Curriculum about Vertical & Horizontal integration. Writer Shaheena Uddin brings us up to date on the latest issue of Media Magazine and we find out 'What is a Macguffin?' in Two Minute Terminology Time.
The Theory Drop can be found at 00:14 and Two Minute Terminology Time can be found at 30:47.
Steve Connolly's book can be found here: https://www.routledge.com/The-Changing-Role-of-Media-in-the-English-Curriculum-Returning-to-Nowhere/Connolly/p/book/9780367497736
Candyman Trailer: https://www.youtube.com/watch?v=TPBH3XO8YEU
Ms Marvel official teaser: https://www.youtube.com/watch?v=quWvXMqyq6I
Macguffin: https://en.wikipedia.org/wiki/MacGuffin
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