Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Episode 38 - Nerdy Marketing
Manage episode 211573329 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.
Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.
Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.
Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.
Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.
Links:
Thanks for Listening!To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Manage episode 211573329 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.
Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.
Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.
Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.
Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.
Links:
Thanks for Listening!To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Overeenkomstig met The Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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