Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The daily drama of money and work from the BBC.
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Episode 30 - Mobile Spending and Loyalty Programs
Manage episode 211573342 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, we’re talking about mobile e-commerce. Brendan Quigley has finally discovered the benefits of mobile payments as he and Heather Watson discuss how businesses are incorporating it. As well, they are talking about Subway and Canadian Tire mobile loyalty programs. There’s a new report about how European consumers are using m-commerce. Finally, they’re talking about one of their favourite things… Shopify!
Now that Brendan has a new phone, he’s using Google Pay. Heather and Brendan are talking about the benefits to consumers for each and how small businesses are managing the shift. Hint… not well.
Subway Sandwiches have launched a loyalty program that is tracked through a mobile app that allows users to collect points and redeem on future purchases. Heather and Brendan are looking at the benefits and costs to businesses on loyalty mobile apps.
Europe’s shoppers are using their smartphones for purchases more often with over 60% of retail traffic coming from mobile sales. Brendan talks about how people are using mobile apps because they’re time crunched and want to make things fast and seamless.
Canadian Tire is starting to transition their Canadian Tire money program to a mobile platform too that includes their sister companies. Heather details how it works.
Finally, all this talk about mobile commerce has us looking to our favourite e-commerce platform, Shopify. As a Shopify partner Heather and Brendan have some great things to share.
Links:
Thanks for Listening!
To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Manage episode 211573342 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, we’re talking about mobile e-commerce. Brendan Quigley has finally discovered the benefits of mobile payments as he and Heather Watson discuss how businesses are incorporating it. As well, they are talking about Subway and Canadian Tire mobile loyalty programs. There’s a new report about how European consumers are using m-commerce. Finally, they’re talking about one of their favourite things… Shopify!
Now that Brendan has a new phone, he’s using Google Pay. Heather and Brendan are talking about the benefits to consumers for each and how small businesses are managing the shift. Hint… not well.
Subway Sandwiches have launched a loyalty program that is tracked through a mobile app that allows users to collect points and redeem on future purchases. Heather and Brendan are looking at the benefits and costs to businesses on loyalty mobile apps.
Europe’s shoppers are using their smartphones for purchases more often with over 60% of retail traffic coming from mobile sales. Brendan talks about how people are using mobile apps because they’re time crunched and want to make things fast and seamless.
Canadian Tire is starting to transition their Canadian Tire money program to a mobile platform too that includes their sister companies. Heather details how it works.
Finally, all this talk about mobile commerce has us looking to our favourite e-commerce platform, Shopify. As a Shopify partner Heather and Brendan have some great things to share.
Links:
Thanks for Listening!
To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Overeenkomstig met The Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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