Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Episode 23 - Not According To Plan
Manage episode 211573352 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley explore some stories when things don’t quite pan out. Even big brands like Mercedes, Pepsi and the Canadian Government make marketing gafs.
First, a planned Superbowl Campaign didn't make it out of the gate on that important night. Mercedes had planned for a contest that didn’t deliver when their servers crashed. Heather and Brendan talk about how they made it right and recovered from the high stakes campaign.
Pepsi launched “Lady Doritos” without launching it and then quickly canceled the launch. If you hadn’t heard, the CEO went on the record about a new Doritos product tailored for women but after getting backlash company officials said the product was never in the works.
Heather and Brendan talk about whether or not tweeting makes sense when it requires 12 levels of approval. It was revealed that a Department within the Canadian Government has spent more than $100,000 in overtime a year to send roughly 50 tweets a month.
An ongoing feud between a travel blogger and a hotel property owner has taken new heights. Heather and Brendan talk more about influence marketing and who is coming out on top of this online feud.
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Mercedes Takes a Loss at Superbowl
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To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Manage episode 211573352 series 2386725
Inhoud geleverd door acorn30. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door acorn30 of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley explore some stories when things don’t quite pan out. Even big brands like Mercedes, Pepsi and the Canadian Government make marketing gafs.
First, a planned Superbowl Campaign didn't make it out of the gate on that important night. Mercedes had planned for a contest that didn’t deliver when their servers crashed. Heather and Brendan talk about how they made it right and recovered from the high stakes campaign.
Pepsi launched “Lady Doritos” without launching it and then quickly canceled the launch. If you hadn’t heard, the CEO went on the record about a new Doritos product tailored for women but after getting backlash company officials said the product was never in the works.
Heather and Brendan talk about whether or not tweeting makes sense when it requires 12 levels of approval. It was revealed that a Department within the Canadian Government has spent more than $100,000 in overtime a year to send roughly 50 tweets a month.
An ongoing feud between a travel blogger and a hotel property owner has taken new heights. Heather and Brendan talk more about influence marketing and who is coming out on top of this online feud.
Links:
Mercedes Takes a Loss at Superbowl
Thanks for Listening!
To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 afleveringen
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Overeenkomstig met The Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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