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Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack

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Manage episode 444363586 series 2803920
Inhoud geleverd door Daniel Murray. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Murray of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

The Ad Professor, George Mack, is a leader in advertising, and guess what?

He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.

The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

01:05 Understanding the Three Components of Advertising

04:20 Bottleneck Analysis in Advertising

07:10 The Facial Expression Test for Ads

12:16 Building Products with Distribution in Mind

14:47 The Pitfalls of AB Testing

16:31 Creating Sticky Ideas

20:50 Speeding Up Iteration Cycles

Follow George Mack: https://www.linkedin.com/in/george-mack/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

  continue reading

437 afleveringen

Artwork
iconDelen
 
Manage episode 444363586 series 2803920
Inhoud geleverd door Daniel Murray. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Murray of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

The Ad Professor, George Mack, is a leader in advertising, and guess what?

He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.

The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

01:05 Understanding the Three Components of Advertising

04:20 Bottleneck Analysis in Advertising

07:10 The Facial Expression Test for Ads

12:16 Building Products with Distribution in Mind

14:47 The Pitfalls of AB Testing

16:31 Creating Sticky Ideas

20:50 Speeding Up Iteration Cycles

Follow George Mack: https://www.linkedin.com/in/george-mack/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

  continue reading

437 afleveringen

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