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MARKETING MEDICINE SERIES 👨🏼‍⚕️| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5

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Inhoud geleverd door Daniel Murray. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Murray of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?

Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?

Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Carina:

LinkedIn: https://www.linkedin.com/in/carinampedersen/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

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iconDelen
 
Manage episode 454982162 series 2803920
Inhoud geleverd door Daniel Murray. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Murray of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?

Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?

Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Carina:

LinkedIn: https://www.linkedin.com/in/carinampedersen/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

470 afleveringen

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