Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Streaming Audio & Podcasting: Making Your Ad Dollars Work Harder
MP3•Thuis aflevering
Manage episode 278931208 series 2574616
Inhoud geleverd door The Marketing Insider: A Claritas Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Marketing Insider: A Claritas Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Audacy, formerly known as Entercom, and Omer Jilani, Claritas’ vice president of sales. Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Learn about Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199 Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/ Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/ Connect with Audacy: https://audacyinc.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
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46 afleveringen
MP3•Thuis aflevering
Manage episode 278931208 series 2574616
Inhoud geleverd door The Marketing Insider: A Claritas Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Marketing Insider: A Claritas Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Audacy, formerly known as Entercom, and Omer Jilani, Claritas’ vice president of sales. Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Learn about Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199 Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/ Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/ Connect with Audacy: https://audacyinc.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
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46 afleveringen
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