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Spotlight: Tim Morrow, President and CEO of San Antonio Zoo
Manage episode 425463552 series 3531629
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Tim Morrow shares his perspective on how ticket revenue can help spread the mission for non-profit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks what he's brought from the for-profit side to the non-profit side.
We talk about...
- How zoos can learn from how theme parks are marketing and selling tickets and guest experiences
- The power of 'repeatability' and creating a year-long calendar of events
- Different pricing packages to enhance the guest experience and increase revenue
This podcast is produced by attend media.
attend helps non-profit attractions drive visitation through paid media. Download our free guide to media planning for non-profit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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