Episode 102 - Could this be the Catalyst Your Coaching Business Needs?

The Maeve Ferguson Podcast

Welcome to the Maeve Ferguson Podcast, Episode 102.

Today, we're delving into the transformative catalyst for your coaching business in 2024: crafting a coaching offer that truly converts.

Context of the Coaching Offer:

• In our evergreen Lifestyle coaching business model, we employ a quiz funnel to hyper-qualify leads, leading to a micro-offer to build trust and eventually guide clients into the coaching program.
• This episode focuses on the crucial element: your main coaching offer.

Painpoints Profiling:

• Start with "pain points profiling" to understand your ideal client's language deeply.
• Use tools like Social Blades to find the genuine language on platforms like YouTube, Instagram, and Facebook groups.
• Ensure you don't sanitize language; resonate by using their authentic expressions.

Ideal Client Identification:

• Move beyond surface-level avatars; understand your ideal client profoundly.
• Aim for a level of understanding that lets you map out a day in their lives in perfect detail.

Crafting a Stand-Out Approach:

• In the online space, a generic approach won't cut it.
• Develop a unique and standout coaching approach that distinguishes you from the crowd.

Crafting Phases and Steps:

• Develop the phases and steps of your unique approach; these become the modules and lessons in your coaching program.
• Ensure a tight curriculum; avoid unnecessary content and focus on delivering results quickly.

Crafting Toolkits and Bonuses:

• Address objections through carefully crafted toolkits and bonuses.
• These should not only expedite results but also directly counter objections your ideal client might have.

Sales Page Creation:

• Your sales page should guide potential clients through the identification of their problems and the impact on their lives.
• Introduce your methodology as the solution and emphasize that your coaching offer is the implementation of this unique approach.
• Demonstrate how bonuses and toolkits directly address objections.

Building Your Audience:

• Emphasize the importance of building an audience, especially if running an organic business without paid traffic.
• Consistent posting should target your ideal client, not just friends or colleagues.

If you would love to discover HOW to do all of this, dive into our Coaching Offer Catalyst, available at the price of a cup of coffee.

DM the word "catalyst" on Instagram here @iammaeveferguson

• The Coaching Offer Catalyst provides a step-by-step guide through the entire process outlined in this episode.