EP 5: From Young Upstart to Mature Startup - Don Smith

The Luminate Collective

Welcome to The Luminate Collective Podcast, brought to you by AAB Consulting, hosted by Sian Parker. In this series, we capture candid conversations on life, change, leadership, and the world of business.

Beyond their titles, our guests share their life stories, discussing the personal and vulnerable experiences that have contributed to their success.

In this episode, Sian sits down with Don Smith, Applied Innovation Consultant, and Inventor. Don is the driving force behind 'One Hundred Flowers,' a consultancy revolutionising how organisations harness invention and innovation. Don's mission? To transform these businesses into disruptors, rather than the disrupted.

In this conversation, we chat about Don's 'bookmark moment.' He shares his first work placement experience, which, against all odds and with a little help from his resourceful Geordie mother, turned into a defining chapter in his life. We'll also explore the audacious pitch that won the Irn Bru MD over and explore the invaluable lessons Don has gathered throughout his illustrious career in creativity.

This episode isn't just a marketing masterclass; it's interspersed with philosophical gems and life insights. For someone who claims not to be driven by money, Don's journey is a vivid illustration of his extraordinary dedication and hard work. So, let's dive in and uncover the secrets behind his remarkable success!

Skip to the Following Sections:

00:00:00 Introduction

00:00:54 Don's Bookmark Moment

00:17:36 Don's Career Highlights

00:30:12 Don's Current Projects

00:41:29 Conclusion

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