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Adapting To The New Customer Environment Under A Pandemic
Manage episode 311889174 series 3197581
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Geoff Crain is the Digital Director of Kingstar Media, an advertising agency in Canada that uses multi-platform media solutions to help customers emerge in the Canadian market. Alongside Geoff, we are also joined by Adam Seaborn, the Director of Sales and Media Operations at Kingstar Media. They join us on the show to discuss how customers' needs have changed since the start of the pandemic and how they have adapted as a company. In this episode, we cover how Kingstar media has changed its strategy since the start of the pandemic, if they believe the impact of these changes will last beyond COVID, advice for marketing professionals who are trying to adapt to this new environment.
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