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Zanaba Poland: The grass is always greener
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In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection.
Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing.
Key Topics:
- The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and budget constraints.
- Navigating Recruitment Marketing: She shares insights on overcoming challenges, such as demonstrating ROI and building relationships with business leaders.
- The Benefits of a Diverse Marketing Background: She reflects on her experience transitioning from corporate marketing to recruitment marketing and highlights the transferable skills she gained.
- Building Customer Loyalty: Zanaba emphasises the importance of customer lifecycle marketing in the recruitment industry, including post-placement follow-ups and relationship building.
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