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EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way

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Inhoud geleverd door Redpoint Ventures and By Redpoint Ventures. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Redpoint Ventures and By Redpoint Ventures of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Since 2017, Bill Shufelt (CEO, Athletic Brewing) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike the typical tech-focused chats, this one centers around a product many have fallen in love with. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry.

(00:00) Introduction to Athletic Brewing

(00:52) The Early Days and Breakthrough Moments

(01:15) Celebrity Partnerships and Brand Building

(03:16) The Philosophy of Brand and Movement

(07:33) The Non-Alcoholic Beer Market

(10:46) The Entrepreneurial Journey and Personal Sacrifices

(18:22) Scaling the Business and Marketing Strategies

(28:20) Navigating Regulations and Health Trends

(39:07) The Importance of a Tech Co-Founder

(39:31) Home Brewing Beginnings

(40:13) Innovative Brewing Process

(41:13) Food Safety Challenges

(43:24) Raising Funds and Building a Brewery

(44:24) Vertical Integration Benefits

(45:33) Early Sales Efforts

(46:56) Investor Relations and Accountability

(51:14) Long-Term Vision and Focus

(01:00:10) Cultural Differences in Non-Alcoholic Beer

(01:02:35) Health Considerations and Alcohol

(01:10:38) The Sensation of Drinking

(01:12:50) Reflections on the Entrepreneurial Journey

(01:14:46) Conclusion and Final Thoughts

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1

Follow on Socials

📸 Instagram - https://www.instagram.com/theloganbartlettshow

📱 X - https://twitter.com/loganbartshow

🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow

About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.

Tap follow and enable notifications to stay ahead of the game.

…   continue reading

149 afleveringen

Artwork
iconDelen
 
Manage episode 421284273 series 3308502
Inhoud geleverd door Redpoint Ventures and By Redpoint Ventures. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Redpoint Ventures and By Redpoint Ventures of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Since 2017, Bill Shufelt (CEO, Athletic Brewing) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike the typical tech-focused chats, this one centers around a product many have fallen in love with. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry.

(00:00) Introduction to Athletic Brewing

(00:52) The Early Days and Breakthrough Moments

(01:15) Celebrity Partnerships and Brand Building

(03:16) The Philosophy of Brand and Movement

(07:33) The Non-Alcoholic Beer Market

(10:46) The Entrepreneurial Journey and Personal Sacrifices

(18:22) Scaling the Business and Marketing Strategies

(28:20) Navigating Regulations and Health Trends

(39:07) The Importance of a Tech Co-Founder

(39:31) Home Brewing Beginnings

(40:13) Innovative Brewing Process

(41:13) Food Safety Challenges

(43:24) Raising Funds and Building a Brewery

(44:24) Vertical Integration Benefits

(45:33) Early Sales Efforts

(46:56) Investor Relations and Accountability

(51:14) Long-Term Vision and Focus

(01:00:10) Cultural Differences in Non-Alcoholic Beer

(01:02:35) Health Considerations and Alcohol

(01:10:38) The Sensation of Drinking

(01:12:50) Reflections on the Entrepreneurial Journey

(01:14:46) Conclusion and Final Thoughts

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1

Follow on Socials

📸 Instagram - https://www.instagram.com/theloganbartlettshow

📱 X - https://twitter.com/loganbartshow

🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow

About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.

Tap follow and enable notifications to stay ahead of the game.

…   continue reading

149 afleveringen

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