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EXPERIENCE 180 | A Candid Conversation with a Sales Heretic - Don Cooper on The Myth of Price, Why Should I Choose You?, and more.
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Don Cooper was referred to me by a mutual friend, Carolyn Strauss, in my search for a chapter speaker who would bring an innovative approach to sales training. He brought his most popular workshop, The Myth of Price, and got great reviews from every attendee. And - thankfully for our listeners, he made time to come by The LoCo Experience studios and share some of his principles for creative thinking about sales, and ultimately to break some of the psychological barriers for sales professionals - and clients - to get to win-win-win and YES!
Don’s sales career began in middle school, when he started buying candy in bulk and selling to kids - and sometimes teachers or admin staff - but not competing with the brands the band or cheer squad were selling for fundraisers. He was a socially awkward kid, and endured an abusive and isolating relationship with his mother for much of his childhood. Eventually finding success and social skills through speech and debate, at one point Don imagined a life in conservative politics. After growing disenchanted with politics, however, Don built his sales skills and programs, and came to Colorado as part of the Gorilla Group in the early 2000’s. When he was laid off during the post 9/11 dip, Don launched his independent sales training business in 2001 and hasn’t looked back.
Don is the Sales Heretic - and a heretic in general he would say. He’s an eccentric genius - my favorite kind - and he shares very abundantly from his sales and training toolkit in this conversation. So please enjoy getting to know and learn from the Sales Heretic, Don Cooper.
The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/
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Music By: A Brother's Fountain
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