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Inhoud geleverd door Borrell Associates and Gordon Borrell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Borrell Associates and Gordon Borrell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Forgotten Goldmine in Email

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Manage episode 425392843 series 3247431
Inhoud geleverd door Borrell Associates and Gordon Borrell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Borrell Associates and Gordon Borrell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising. Curtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable.

Stay in the loop with all things Borrell when you join our Research Alert Lists.

As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.

  continue reading

124 afleveringen

Artwork
iconDelen
 
Manage episode 425392843 series 3247431
Inhoud geleverd door Borrell Associates and Gordon Borrell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Borrell Associates and Gordon Borrell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising. Curtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable.

Stay in the loop with all things Borrell when you join our Research Alert Lists.

As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.

  continue reading

124 afleveringen

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