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Attraction marketing: what it takes for content to stand out today with Rachel Pearson
Manage episode 382453828 series 3340848
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Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics.
This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight.
In this episode we cover:
- The shift in buyers expectations since the pandemic and why this has shifted
- Your personality and values are key to building trust but how do you communicate that in your messaging?
- Why your messaging is so much more than your Instagram posts and how you can bring that to life
- One key action you can do today that will make your content more effective.
- Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now.
Rachel is a Business & Marketing coach who’s on a mission to help impact-driven women to create success on your terms.
She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they’re excited to wake up to!
Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She’s also the Brand columnist for ‘Expert Profiles’ Business magazine.
Guest Key Links:
Email: rachel@iamrachelpearson.com
Website: www.iamrachelpearson.com
Insta link: @rachelpearson.co
LinkedIn: iamrachelpearson
Links & resources mentioned in the episode:
High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.com
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
Email me here: hello@sophiegriffiths.co
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