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How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
Manage episode 456284454 series 3455074
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end. CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
138 afleveringen
Manage episode 456284454 series 3455074
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end. CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
138 afleveringen
Alle afleveringen
×1 How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement 11:41
1 The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025 25:14
1 How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out 19:40
1 LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations 20:08
1 Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand 12:25
1 Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment 11:21
1 How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points 16:13
1 The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand 16:58
1 How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional) 14:49
1 Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence 17:54
1 How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind 16:06
1 Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks 14:07
1 Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples 14:25
1 Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message 15:48
1 Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities 19:55
1 How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy 16:18
1 How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant 18:50
1 Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done" 10:31
1 LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out 12:33
1 How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful 18:19
1 Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment 13:16
1 The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down 17:01
1 LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them 17:34
1 The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series 14:54
1 The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR 13:22
1 How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth 13:20
1 How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn 14:16
1 How to Know When It's Time to Pivot Your Personal Brand: Our Candid Stories, Struggles and Tips to ReAlign Your Brand 16:02
1 How to Use LinkedIn Company Pages to Market Your Personal and Business Brand: New Tips and Tricks 14:52
1 How to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid Reflections 15:36
1 Quick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and Beyond 17:50
1 How to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First Impression 17:30
1 It's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENT 15:04
1 How to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear Elsewhere 23:38
1 The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book 21:53
1 LinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal Brand 12:17
1 LinkedIn's New Community Voice Badges: The Upside and Downside of Collaborative Articles to Obtaining One for Your Personal Brand 16:47
1 The Brand Trifecta Framework: The 3 Parts of a Personal Brand that Work on LinkedIn and Beyond 19:20
1 Boost Your Content, Community and Credibility: Why LinkedIn Events Are Your Secret Weapon to Building Your Brand 19:53
1 Perfectionism is your DOWNFALL: Stop Striving for Perfect, Start Striving for Progress and How to Take Action to Grow Your Brand Faster 16:17
1 Want to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going Faster 13:26
1 How and Why You Should be Distinct vs Different With Your Personal Brand: Plus Examples of "Distinct" Personal Brands on LinkedIn (Right Now) 17:23
1 LinkedIn Audio Events: How and Why to Use Them to Boost Your Brand, Create Content and Showcase Your Expertise. 14:39
1 Stop Underselling Yourself on LinkedIn: How to "Self Promote" the Right Way: Our Best Profile Makeover Tips 18:41
1 How LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand Out 13:22
1 LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business 13:05
1 Diversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedIn 16:20
1 Operation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and Beyond 20:52
1 Are you a "Boring Brand" - Our Best Tips To Mix Up Your LinkedIn Content and Still Be "On Brand" 17:49
1 Operation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedIn 22:00
1 Are You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn Profile 17:59
1 Branding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and Beyond 19:03
1 Numbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal Brand 14:36
1 Personal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and Beyond 19:59
1 How Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedIn 23:17
1 Are You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the Masses 14:43
1 Ready to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There" 19:58
1 Does Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and Beyond 21:31
1 Are You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business Brands 16:16
1 The Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedIn 18:26
1 How to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page Profile 20:34
1 What's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedIn 16:16
1 LinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and Brand 20:39
1 Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn 21:46
1 Are You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your Brand 21:03
1 Here's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding Puns 25:12
1 Is Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and Business 14:32
1 How to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and Hidden 17:38
1 How and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry Opportunities 16:56
1 How Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared System 14:26
1 The ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :) 16:32
1 How the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedIn 20:01
1 How to Know What Works (and What Doesn't) For Your Personal Brand Going into a New Year on LinkedIn 21:56
1 The Pros and Cons of Using ChatGPT and Artificial Intelligence (AI) with Your Personal Brand on LinkedIn 16:38
1 How to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your Brand 26:07
1 How to Become Self Aware to Build Your Personal and Business Brand Identity and Make a Bigger Impact (and Income) on LinkedIn 18:18
1 How and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction Faster 21:31
1 LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business Brand 17:17
1 First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture 19:20
1 How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention 16:25
1 How to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size 14:01
1 How Issues-Driven Posting or Commenting About Significant Events Impacts Your Personal and Business Brand on LinkedIn 16:56
1 How to Build an Engaging Network and Community on LinkedIn, The Pros and Cons of #SocialSaturday Networking 15:46
1 LinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business Brand 21:31
1 Make a Good First Impression with these 3 Underutilized Areas for Your LinkedIn Personal Profile 14:05
1 How and Where to Use Social Proof on LinkedIn to Back Your Personal Brand and Business Brand 30:34
1 How to Write an Irresistible LinkedIn Profile Headline and Company Page Tagline to Attract Your Ideal Audience 16:37
1 Why Your Brand's Color Palette Matters + Our Favorite Tools for Your Personal Brand and Business Brand 25:19
1 How to Nail Your Perfect-fit Client Profile for Your Personal Brand and Business Brand on LinkedIn 32:11
1 How to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond) 34:28
1 How To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedIn 19:21
1 Are You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedIn 19:30
1 Does Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand Foundation 22:23
1 Sneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business Brand 14:54
1 How to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedIn 30:38
1 Why LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business Brand 19:07
1 How to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your Niche 21:13
1 How to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business Brand 19:48
1 How to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business Brand 22:31
1 How Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To Make 16:32
1 SPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn 15:15
1 Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link Feature 13:35
1 This New LinkedIn Feature Will Help You Market Your Personal Brand and Business Brand Better 14:01
1 Intro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn 23:21
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