The Legal Way to Sell Fake Pills? Placebo Business & More⏐Ep. #111

The Koerner Office - Business Ideas, Advice & Deep Dives

I sat down again with Sam Thompson (https://x.com/ImSamThompson), a regular on the podcast, to keep riffing on some great business ideas. In this second part, we cover everything from a tree-trimming service with a clever insurance-style add-on to a home concierge service for busy families, and even a placebo-based product line that plays on the power of perception.

We also talk about using AI for stuff like recipe generation, automating the boring parts of running a business, and spotting ways to cash in on trending social media content.

Missed part one? Check out Ep. #108

Timestamps below. Enjoy!
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00:00 Highlights & Introduction
00:37 Innovative Ideas for Tree Trimming Business
01:32 The Power of Recurring Revenue
02:10 Quarterly Inspections and Upcharges
02:29 Home Service Maintenance Plans
04:30 The Family Concierge Concept
05:31 Middleman Business Model
11:00 Leveraging DIY Trends for Business
14:15 ChatGPT and Recipe Blogs
16:13 AI-Powered Apps and Business Ideas
19:11 Plant Identification and AI Potential
20:50 Breaking the Pattern of Selection Bias
21:51 Understanding Market Perception
22:16 Leveraging Social Media Algorithms
23:35 Creating and Selling Digital Products
28:30 Exploring the Placebo Effect
29:57 Building a Business Around Placebos
31:39 The Power of Perception and Marketing