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46 | I Read 10x Is Easier Than 2x So You Don't Have to (5 Lessons I'm Keeping!)
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I read 10x is Easier Than 2x, so you don't have to. I'm actually going to talk about why I think it's one of the best business books I've read in a long time, but with a few caveats. This is going to be part "what I learned from it and what I'm seeing in my own business", and then also part, book review.
Regardless, I feel like 10x is Easier Than 2x has been the number one book everyone has been recommending, and I was really excited to read it, but I also was a little bit skeptical. I thought it might be one of those situations where, and I'm going to use Profit First as an example, everyone has basically shared the highlights so much that you're kind of familiar enough with the concept by now before you even read it.
My point here is this: I thought I knew what it was going to be about and what it would say, and I was wrong. So anyway, we're going to get into all of that - let's begin!
đď¸ In This Episode:
- Removing Decision Paralysis
- The Question You Need to Be Asking to 10x
- How to Constantly Be Shedding the 80%
- Being a Buyer, Not a Seller as a Business Owner
- Gap vs. Gain Mindset
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