Why hyper-segmenting your target audience is so important in business | Weekly Business Vlog #13

The Josh Schachnow Show

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5M ago 12:48

MP3•Thuis aflevering

Every week I share my business journey as an immigration lawyer and tech cofounder in Canada!

Make sure to like/subscribe to follow along and drop any questions in the comments.

And make sure you're subscribed to my Substack for my weekly updates here: https://joshschachnow.substack.com/

Agenda:
00:00 Introduction
01:04 Update on the last week in business
02:09 New sales focus for the year ahead
03:20 The pros and cons to selling to different sized companies
05:09 On niching down and segmenting your target market
07:12 Why hyper-targeted selling and marketing is so powerful
08:54 Update on Visto and new features that are in the pipeline
10:42 Latest book I finished and what's up next from the bookshelf
11:59 Conclusion

#businessblog #businessvlog #cofounder #lawyer

109 afleveringen

#Entrepreneur #Business #Marketing #solopreneurgrind