BMW design: what the hell is going on? #224

The Intercooler

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3M ago 47:21

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Dan Prosser and Andrew Frankel are joined in the studio by Steve Saxty, who arguably knows more about BMW design than anybody not affiliated with the company. Steve's book, BMW Behind the Scenes, explores the past, present and future of the marque's often beautiful, sometimes baffling designs. Many of its latest efforts, such as the XM SUV, are among the most contentious designs of the modern era. So why did BMW choose to go down such a divisive path and will it continue in the same direction?

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Find out more about Steve Saxty's work here – https://www.stevesaxty.com/

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