278. The Art of the Exit, with Emily Green

The Innovative Agency

In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Emily Green, Founder of Grace Communications. Emily shares her inspiring journey of starting, growing, and ultimately selling her agency while emphasizing the critical mindset shifts that accompany such a significant transition.

As someone who has navigated the entrepreneurial landscape from inception to exit at a relatively young age, Emily provides invaluable insights into building a strong internal culture, creating a culture of attraction, and ensuring your agency's marketability.

Whether you're contemplating an exit strategy or looking to enhance the longevity and appeal of your agency, this conversation offers practical advice that will resonate with marketing agency owners at all stages of their careers.

What you will learn in this episode:

• The mindset shifts crucial for agency owners considering an exit strategy.

• How creating a culture of attraction aids in attracting and retaining top talent.

• Considerations in making your agency attractive to potential buyers.

• Strategies for sustaining agency growth through aligned client relationships.

• Practical advice on maintaining personal and professional balance during major transitions.

Bio

Emily Green has founded two successful businesses during her career; Grace Communications, a marketing agency with clients across the country, and Emily Green LLC, her personal brand that provides public speaking, solopreneur consulting, as well as personal and professional development workshops. Emily created Grace Communications from the ground up and scaled the agency in 5.5 years with a presence in over 10 states. After selling the company, she brought her personal vision and passion to life by launching Emily Green, LLC to inspire audiences by sharing her unique experiences through speaking and consulting.

Emily is also an accomplished TEDx speaker who has been featured in conferences around the country. She focuses on a variety of dynamic topics that include everything from business growth and marketing strategies to personal development with presentations on confidence, toxic love, wellness, and gracefully "saying no." She is also currently in the process of writing her first book and launching a podcast focused on her TEDx topic, "The Weaponization of Love."

Resources:

• Website: https://emily-green.com/

• LinkedIn Personal: https://www.linkedin.com/in/emily-green-9ab76732

• LinkedIn Business: https://www.linkedin.com/company/emily-green-llc/

• Emily's TEDx Talk: The Weaponization of Love