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What Strategies Should Agencies and Producers Use to Overcome Challenges Presented by the Pandemic?
Manage episode 259313217 series 2581262
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Beverage: Michter’s Single Barrel 10 Year Bourbon and Michter’s Single Barrel 10 Year Straight Rye
Part 1: Where can producers put their focus to continue succeeding despite massive business closures during the pandemic?
Part 2: How should agencies invest during time of economic uncertainty?
In this episode, Justin and Jordan debate the whether focusing on a specific niche can be a winning strategy for producers as more and more businesses shut down as a result of the pandemic. They also share how lessons learned in 2008 have helped them prepare for another recession.
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