110: The Lost Art of the Handwritten Note

The Heart Of Marketing

In case you missed it, there is a mini renaissance happening.

In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note.

Call it a mini-renaissance of analog communications to distinguish your brand in the digital world.

In this episode we take a look at the resurgence of the simple handwritten note and how to use it to stand apart from your competition. Join us for a look at how going ‘old school’ gets you to the head of the marketing class.

Episode highlights:

• The trend towards more handwritten communications
• Why a handwritten note is remarkable today
• Four ways a handwritten note makes a powerful statement about your brand
• Three tips for writing a note that resonates with your audience

When was the last time you received a handwritten note? As a marketer, receiving a handwritten note makes a great impact; as a professional, sending a handwritten note is the best way to make an impact. The art of communication does, in fact, include letters, although the cost of a stamp is nearly an obstacle. And, speaking of stamps, make the extra effort to choose stamps that say something. You can always buy the flag roll, but isn't it more fun to send a stamp with something special on it because having the circus, an artist, Elvis, flowers, and sports always speaks greater on an envelope than merely Old Glory. In this episode we have a few shout outs, too: Adam Toporek is CEO of CTS Solutions, and he has been on this show in the past speaking about customer service. Adam recently shared a story of his own on the art of the handwritten note. You can access that right here. And you can find our episode with Adam about customer service right here, too. John Gregory Olson, our cohost, mentions Paperless Post. Jayme Soulati, our cohost, loves Levenger, a gorgeous writing utensil and office accessories for the professional company, as well as Cardthartic. a lovely card company with the most unique and special messages you can find to send. Mark Schaefer is always our inspiration, too. With his Content Shock approach and his tips for realtors on taking better Instagram pictures, Mark provides some fodder for today's episode.

And...HAPPY BIRTHDAY TO THE HEART OF MARKETING! WE ARE TWO! Thanks for listening! Now, go write a handwritten note!