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Episode #27: Athletics and Institutional Branding with Sherrie Weldon
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It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.
Watch the BOSCA Presents webinar, Branding and the Bottom Line, featuring Sherrie and Lynn University Athletic Director Devin Crosby: https://youtu.be/p5QF9aykRCk
CONNECT WITH SHERRIE
Email: sweldon-at-lynn.edu
Phone: (561) 237-7788
LinkedIn: https://linkedin.com/in/sherrieweldon
Total episode runtime is 00:20:09.
Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!
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