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Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

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Manage episode 279472661 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand. Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses: - The challenges of working from a remote location like Wellington, NZ - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios - The channels working for the Raygun marketing team - Their current team set up - Whether you should hire generalists or specialists - The challenges of marketing to technical audiences Links Raygun >> https://raygun.com/ Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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111 afleveringen

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iconDelen
 
Manage episode 279472661 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand. Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses: - The challenges of working from a remote location like Wellington, NZ - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios - The channels working for the Raygun marketing team - Their current team set up - Whether you should hire generalists or specialists - The challenges of marketing to technical audiences Links Raygun >> https://raygun.com/ Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
  continue reading

111 afleveringen

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