It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics
MP3•Thuis aflevering
Manage episode 375630494 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space. In this exceptional episode with Edward, we cover: — The secret sauce to Supermetrics’ growth — Who should be driving growth? — What's the next stage at Supermetrics? — A full-funnel brand test Supermetrics ran (and what they learned from it) — Where is 'marketing data' going? — The alternatives to the traditional attribution models — Is there a go-to funnel for B2B SaaS companies? Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
…
continue reading
109 afleveringen
MP3•Thuis aflevering
Manage episode 375630494 series 1549774
Inhoud geleverd door The Growth Hub Podcast and Advance B2B. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Growth Hub Podcast and Advance B2B of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space. In this exceptional episode with Edward, we cover: — The secret sauce to Supermetrics’ growth — Who should be driving growth? — What's the next stage at Supermetrics? — A full-funnel brand test Supermetrics ran (and what they learned from it) — Where is 'marketing data' going? — The alternatives to the traditional attribution models — Is there a go-to funnel for B2B SaaS companies? Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
…
continue reading
109 afleveringen
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