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Trends by Twitter: Understanding consumer shifts through tweets
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The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality that has been revealed over a period of time. Today, the people of India are finding a way of life that has been influenced to a great extent by the pandemic and the over 14 months of being in a semi-lockdown state. Are these trends or are they a new reality that brands and marketers need to be cognizant of? To discuss this and a lot more, this episode welcomes Preetha Athrey, Head of Marketing at Twitter India as she talks about the latest Twitter India Trend Report that highlights 6 interesting consumer trends that have been picked up through the conversations on Twitter. Especially relevant for the marketing fraternity who is constantly looking for ways to remain relevant to a changing consumer landscape.
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