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Fundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business
Manage episode 330281661 series 3234195
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Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities of small businesses and its similarities with consumer efforts via their Head of Brand and Content Marketing, Cameron Maxwell.
Think about it for a moment. How many people that you know, have started up a side hustle over the last few years? The truth is, small business is on the rise, and Cameron has a front seat as to how those businesses are being built and supported. We also talk about how to market when small businesses and consumers become indistinguishable. After all, on the small side of small business, we're essentially just talking about people. Thus, a fandom can be achieved even in a B2B context, and Cameron explains how. So let's all put on an entrepreneurial hat and predict the future with Fundbox and Cameron Maxwell.
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Hosted by Adam Conner.
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