Ep49 - "People buy from people they know, like & trust", "automation is pesonalisation at scale"! An interview with founder & CEO of Macanta CRM, Peter Daly-Dickson.

The Front Line - Sales and Marketing Podcast

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4y ago 34:05

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In this episode, we discuss how creating a CRM system that responds to specific needs from an organisation is a sure way of creating a successful CRM platform. We also discussed how CRM systems can help sales processes into converting leads into closed deals, by managing relationships between different parties who are attempting and hopefully succeeding at building mutually beneficial relationships based on "know, like, trust" concept.

In short, CRM platforms, and the discipline to add information to it, is a digital recreation of basic human nature, of using stored information to have a meaningful conversation!

Find out more in this episode dedicated to CRM, its impact on sales process, marketing automation, and what the predictions for the future sales landscape may be.

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