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Visual Branding 101 with Jason Byer | E59
Manage episode 356807705 series 2838753
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Jason Byer is the marketing and partnerships manager at crowdspring, an online design and branding platform serving 60,000+ businesses. He is an expert in finding overlooked visual branding mistakes that hinder your company's growth. In this episode, you’ll learn how a visual brand identity can be a substantial competitive advantage, or it can hold you and your company back.
Highlights of the episode:
· The name-logo debate: what's more important for your brand?
· Business vs. personal brand
· Creating your personal brand
· Designing an effective visual identity
Additional resources:
· Why We Sleep by Matthew Walker
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