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Episode 38: The Power of the PS
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In this episode, Liz Wilcox discusses the effectiveness of using the PS (postscript) in marketing emails. She explains that there is no right way to use the PS but emphasizes its importance for engaging readers and highlighting key points, especially for those who skim the email content. Liz shares tips on using the PS to create urgency, introduce bonuses, and include testimonials. She also provides examples of how the PS can be used both in sales emails and regular newsletters to drive action such as clicking on links or joining waitlists. Additionally, Liz touches on the concept of a super signature and its role as an ongoing footer with multiple action points.
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