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Episode 22: Email Authentication Explained
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In this episode of the Email Sound Booth Podcast, Liz Wilcox, also known as the Fresh Princess of Email Marketing, breaks down the fundamentals of email authentication required by major providers like Google and Yahoo starting in 2024. Liz offers an easy-to-understand explanation of SPF, DKIM, and DMARC, and emphasizes the importance of these protocols in ensuring your emails are delivered to your subscribers' inboxes. Liz also recommends expert Cheryl Rarick and provides resources for both DIY and done-for-you solutions to help you become a verified email sender. Tune in to learn how to navigate these new requirements and keep your email marketing effective.
Need help understanding the new email requirements? Sign up for this quick and thorough class by the only deliverability pro I trust: https://members.cherylrerick.com/~access/a15c4196f/
Blog post on DKIM, SPF, and DMARC
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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