#243 Jason Sealand from Mad Viking Beard Co: From Beard Competitions to a Million-Dollar Business

The Ecom Show

Welcome to another episode of The Ecom Show, where we delve into the fascinating world of e-commerce, bringing you stories from leading agencies, brands, and entrepreneurs. I’m Daniel Budai, your host, and the founder of Budai Media. A retention marketing agency that helps e-commerce brands increase their customer lifetime value with the help of email and SMS marketing. Having collaborated with over 160 brands, we've successfully generated more than $60 million in additional revenue for them.

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https://www.thebudaimedia.com/

Today's episode features Jason Sealand, the co-founder of Mad Viking Beard, a men's grooming brand that started as a casual get-together among friends and grew into a community of over 1 million customers. Jason shares his journey from organizing a simple beard competition to launching a successful business, emphasizing the importance of community, persistence, and market adaptation.

For more insights and to check out Mad Viking Beard's unique products, click on the link to their website.

https://madvikingbeard.com/

In this episode we’ll discuss:

✅Their origin story

✅How Jason built his brand around a community

✅Balancing in-house and agency efforts.

✅Adapting to market changes.

✅The role of charity work and social values in Mad Viking Beard's brand identity.

✅Jason's personal lessons and advice for aspiring e-commerce entrepreneurs.

And that’s a wrap on today’s episode. Thanks for tuning in! If you enjoyed listening to this episode please consider leaving a review on your favorite podcast platform.

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Stay tuned for more episodes, and join us as we continue to explore the exciting world of e-commerce.

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P.S. Don’t forget to grab your FREE copy to, "The Ultimate 100 Email Guide." I personally went through the 450,000,000 emails my team and I have sent out through the years, and compiled the Top 100 highest converting ones into this value-packed document which contains all our secrets, tips, and templates.

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https://www.thebudaimedia.com/top100-emails

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