#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data

The Ecom Show

#128 Brian Roisentul from BSR Digital: Brand Marketing Strategies Using Third-Party Data

Hello Budai Nation,

Today we’re welcoming Brian Roisentul, CEO and founder of BSR Digital, a social media marketing agency specializing in paid ads on Facebook, Instagram, and Google Ads. The successful agency is managing over $3.6M/year worth of ads for different e-commerce brands.

Besides his position as CEO, he’s also the host of the Fit Growth Machine podcast which treats customer acquisition strategies for e-commerce brands. Brian will share with us his success story and journey in the world of social media marketing, but also some pretty valuable strategies for e-commerce brands to scale their businesses quickly and more effectively.

Welcome to The Ecom Show! Your go-to weekly e-commerce podcast for uncovering new stories, strategies, secrets, and everything e-commerce. This podcast is sponsored by Budai Media, a retention marketing agency that’s helped 125+ e-commerce businesses generate over $35M+ in additional sales revenue.

Join Daniel Budai (our host and the founder of Budai Media) and Brian Roisentul in this episode to learn more about:

✅ Brian’s Success Story in the Digital World

✅ Marketing Strategies for Fashion and Apparel Brands

✅ The Use of Third-Party Data to Scale Your Online Business

Let’s jump right in.

Brian’s Success Story in the Digital World

Brian comes from a background in computer science. He used to work as a software developer for a software factory, based in the US. During the 2008 recession, they closed their doors, like many other companies in the USA back then, which lead him, along with other partners, to start a brand new venture, with which he will keep working in software development, until 2010. He then started his first solo Software Factory to raise its capital shortly after, evolving into a startup with 40 collaborators.

A few months of existence later came the “boom” of social media, when everyone was looking to grow their organic prospects online, trading trucks, cars, and all the crazy stuff for fans and followers. That’s when Brian decided to surf the digital marketing wave and offer viable solutions to their clients, generating leads and sales through social media, shifting from software engineering to leading a pure social media marketing agency, specializing in scaling e-commerce brands in a specific industry he loves: Fashion and Apparel.

Marketing Strategies for Fashion and Apparel Brands

Brian Roisentul, through his own personal experience, breaks down the process of going from the product idea to the end customer into 3 simple, yet very complex phases:

🔸 Choosing the right industry:

His example is pretty clear, he totally left the Tech world for the Marketing world. It took him passion, and motivation, but mainly knowledge since it was a flourishing discipline back then, and he witnessed the birth of social media marketing, taking the opportunity to put into practice his knowledge in software engineering and transcribing it into Digital Marketing. And then, once again, focusing on what he was comfortable and experienced with the most, the Fashion and Apparel industry.

In short, do what you know best, get knowledge, try and fail, learn and focus on a niche or two, and give it all you got to make it grow and evolve into a successful business.

🔸 Differentiating your brand within the industry:

Brian gives a very interesting example of a phone case brand, and how they differentiated themselves from the competition: They helped catch babies’ and toddlers’ attention with fun phone cases that make them look at the camera and smile, making thousands of parents happy, as they take beautiful pictures of their loved ones, thus keeping amazing memories. It was simple, yet ingenious.

And that’s just one idea among many others. You might sell the same product as everyone, but a single asset can make you stand out from the crowd. For example, selling the same T-Shirt as your competitors, but using special fabric, like organic or recyclable materials. The possibilities are endless.

🔸 Acquiring leads and making sales:

Probably the hardest phase to reach, but also the most satisfying, once you start making your first sales, and taking off your business. Brian’s experience showed that the best leads are people who previously bought products similar to yours, or showed interest in your industry or niche. And the best way to get those leads is to actually know them.

And what do you need to be able to know and target them? DATA! There is no marketing as efficient as data-driven marketing, and that’s why everybody’s rushing to gather data about their target audience, they will know what they like, and what they buy, but also their expectations from a specific type of product, making it easy to satisfy their needs.

The Use of Third-Party Data to Scale Your Online Business

Even though it becomes harder and harder to access Third-Party Data, most notably with the launch of iOs 14, which affected Facebook and other Social Media’s data collection and ad targeting, there are still other ways to gather data to better target your audience and convert them into leads. Brian explains that since 2018, and how the algorithms drastically changed, organic reach is definitely harder than before.

Today, it’s more time for zero and first-party data, but what if you don’t have your own database, and if you do, is it rich enough for you to reach the expected results in sales and impressions? And that’s where Data Exchange comes into place! Anything from targeted Facebook ads that are still showing great results, to partnerships with notorious influencers with a great audience that includes your target, accessing their behaviors, or, even better an exhaustive e-mail list of organic, real, and active demography of potential leads, future-customers.

That’s all for this episode of The Ecom Show. If you enjoyed it, make sure to join us again next Thursday for a brand new episode.

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Follow Brian Roisentul to learn more about him:

https://www.linkedin.com/in/brianroisentul

Visit BSR Digital to learn more about them:

https://www.bsrdigital.com/

Follow Daniel Budai

Daniel’s LinkedIn

https://www.linkedin.com/in/budaidaney/

Daniel’s Youtube

https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

The Ecom Show

https://www.thebudaimedia.com/podcast

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