S1 Ep10: Marketing & Greenwashing
MP3•Thuis aflevering
Manage episode 363332263 series 3455380
Inhoud geleverd door The EcoCentrics. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The EcoCentrics of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
PK and Tom discuss how some brands may not always be as climate friendly as they make out. They explain what greenwashing is and share tricks and tips on how to spot the offenders.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.
Recommended Reading - Merchants of Doubt by Naomi Oreskes & Erik M Conway
Research for the quiz came from https://thesustainableagency.com/blog/greenwashing-examples/
The views in this podcast are of Tom Bedford and PK, not the companies that they are affiliated with.
29 afleveringen