Secrets Secrets Behind the Fastest-Growing Lingerie Brand in the UK

The DTC Insider

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2M ago 53:51

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In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette.

Here’s a glimpse of what you’ll learn:

The Day She Cried In Front of Her Customers
Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market
The Rebranding Journey: Why and What Changed
Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges
Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community
The Invention of the Size H Bralette: Motivation and Process
What’s Next for Lemonade Dolls?

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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