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19: Is thought leadership just an empty buzzword?
Manage episode 343940556 series 3166095
Inhoud geleverd door Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting). Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.
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