How to Create a Profitable Hardscaping Company - Nick Souk - NRX Landscaping

The Digital Toolbox Podcast

In this episode of the Digital Toolbox Podcast, host Emmanuel Tejada interviews Nick from NRX Landscaping. They discuss Nick's journey from troublemaking high school student to successful landscaper and business owner. Nick shares how he got started in the industry, the importance of hard work and perseverance, and the evolution of his company's strategies for quality work. They also discuss the process of creating custom designs in hardscapes and the importance of choosing the right vendors. In this conversation, Nick from NRX Landscaping discusses the importance of choosing local suppliers for landscaping materials and the challenges of estimating material quantities. He also talks about the objections he faces from clients regarding the cost of projects and the success of his business on social media platforms like Instagram. Nick shares his passion for his work and his love for watches, including his dream of owning a Rolex Day-Date.

Takeaways

• Starting a business in the landscaping industry requires hard work and perseverance.
• Research and continuous improvement are key to delivering quality work and evolving as a landscaper.
• Creating custom designs in hardscapes can add a unique touch to projects and impress clients.
• Choosing the right vendors is crucial for obtaining high-quality materials and receiving excellent customer service. Choosing local suppliers for landscaping materials is important for easy availability and convenience.
• Estimating material quantities can be challenging, especially for complex designs with multiple products.
• Objections about the cost of landscaping projects can be overcome by showcasing the quality of work and building a strong brand.
• Social media platforms like Instagram can be powerful tools for business growth and attracting clients.
• Passion for the work and a love for what you do are essential for success and fulfillment.
• Nick's dream watch is a Rolex Day-Date, and he also appreciates other luxury watch brands like Patek Philippe and Audemars Piguet.

Sound Bites

• "I was always hardscaping."
• "Knock on doors, man. I'm telling you, knock on doors."
• "It went from, let's try to do a good job, to beyond an obsession."
• "So if you're running out of products, you don't want to start looking around everywhere."
• "Our closing rate this year has been, knock on wood, it's been really good."
• "We've gotten huge jobs, like our biggest jobs ever, almost half a million dollar projects from Instagram."

Chapters

00:00
Introduction and Guest Introduction

02:08
Getting Started in Landscaping

04:37
Transitioning to Own Business

06:22
Always Focused on Hardscaping

12:49
The Importance of Hustling and Knocking on Doors

23:56
Choosing the Right Vendors

25:42
Choosing Local Suppliers for Landscaping Materials

27:31
Overcoming Objections about the Cost of Projects

32:31
The Power of Social Media for Business Growth

38:09
Passion and Love for the Work

43:24
Dreaming of a Rolex Day-Date and Appreciating Luxury Watches
Keywords

landscaping, hardscaping, entrepreneurship, work ethic, quality work, custom designs, vendors, landscaping, local suppliers, material estimation, objections, cost, social media, Instagram, success, passion, watches, Rolex Day-Date