4 ways to drive brand awareness and demand on a shoe-string budget

The Demand Gen Fix by GrowthMode Marketing

You’re not alone if your company has ambitious growth goals with a comparatively small marketing budget. It’s a conundrum that requires outside-the-box thinking.
In this episode, our friend and fellow B2B growth marketer, Andrew Bolis, joins us to talk about how to get traction and results even when your budget is tight. Hear about ways to get creative while zeroing in on strategies that align to how today’s B2B audiences buy—on their timeline from a trusted source.

[00:00] Show intro

[03:54] Build programs that align to how B2B audiences buy

[05:45] Marketing channels that give you the most bang for your buck

[07:04] Strategy 1: Multi-phase email campaigns featuring high quality ungated content

[13:19] Strategy 2: LinkedIn brand ambassador program that trains and encourages employees to post, comment and connect

[19:37] Strategy 3: Join forces with other companies that complement your brand and solutions

[25:53] Strategy 4: Start a monthly roundtable or networking event to share best practices with your C-level target audience

[29:52] Key takeaway

[30:16] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.