How to Get Customers to Come Back Again and Again | Shep Hyken

The Delivering Happiness Podcast

It's fitting that Shep Hyken came back to our podcast since the name of his new book is "I'll Be Back. How to Get Customers to Return Again and Again." In this episode, Shep talks about the relationship between a good customer experience and a good employee experience and cites the golden rule as "Do unto employees as you would want them to do unto customers."
Shep also gives reasons why he believes we should be measuring behaviors above happiness and examples of ways in which managers were able to fit employee customer services training into small windows of time. We also discuss how both nothing and a lot of things have changed in the area of customer service and how companies can provide the best service by training customers to navigate the experience themselves while being there to solve problems if they exist. Shep also gives his reasons why you would want to terminate a customer if the relationship is not working out.
Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees.