Passion, Values, and Processes: An Entrepreneurial Calling - Dean Wegner

The Decision by EO Nashville

Dean Wegner is the Founder and CEO of Authentically American, a veteran-owned American-made premium apparel brand. He founded the brand in 2017 to bring manufacturing jobs back to America. As a seven-year veteran with expertise in the apparel industry, Dean is a passionate and value-driven servant leader.

In this episode…

While passion is integral to entrepreneurship, it’s not enough to manage and sustain a business. You need strong advertising and marketing strategies to drive sales. So how can you merge passion and processes to get your business off the ground?

After acquiring an apparel business from a government contractor, patriot Dean Wegner realized that only 3% of the garments were manufactured in the US, and he couldn’t do anything about it. With a passion for his country and a mission to cultivate American jobs, Dean founded a locally made apparel brand. Yet he learned that while Americans spend $300 billion on clothing each year, he couldn’t market to every individual. He joined EO to help him narrow his audience to veteran-owned businesses and charities and develop a niche marketing strategy. Presenting your business problem to your forum is only one step of the process. You must apply the knowledge you gained and conduct further research to make a final decision.

Join Robert Hartline for another episode of The Decision as he interviews Dean Wegner, the Founder and CEO of Authentically American, about his entrepreneurial journey and passions. He shares the value of being authentic, his inspiration for joining EO, and how he identifies speaking opportunities by building relationships.