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Meet The Marketing Genius Behind Duolingo's Viral Growth
Manage episode 421965422 series 3306537
Inhoud geleverd door Shamus Madan and The Dealroom with Shamus Madan. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Shamus Madan and The Dealroom with Shamus Madan of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Shamus Madan interviews Gina Gotthilf, covering her pivotal career decision with Tumblr, an unexpected experience with a former boss, and she grew Duolingo to 200M users with PR. They discuss trust and risk in startups, PR misconceptions, meeting President Obama, and her work with Latin American startups at Latitude. (0:00) Introduction (0:23) Gina's pivotal career decision with Tumblr (1:14) Introduction of Gina Gotthilf (4:09) Gina's experience with a former boss who was a heroin addict (8:27) How Gina got the opportunity at Tumblr (12:17) The importance of networking for career growth (15:52) Trust and risk in startups (19:21) Common misconceptions about PR (34:52) Meeting President Obama: The White House demo day experience (45:56) Working with startup founders in Latin America: The story behind Latitude (53:45) Closing questions with Gina Gotthilf
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