Student Lending: Why Credit Unions are Turning to CUSO Loan Participation Platforms l LendKey 2022

The CU Lab with NAFCU Services

LendKey has observed consumer demand for student loan refinancing is up 23% year over year for newly approved applications compared to the same time last year. Credit unions can put their excess liquidity to work while servicing the needs of Millennial and GenZ members and prospects. Tap into the opportunity to build relationships with these new members and promote future cross-sell opportunities with prospects as their primary financing institution. We'll share about how credit unions drive high-volume acquisition in the refinancing market, the current landscape of student loans, and some new methods to enhance your member service. Listen to this episode to learn: • The consumer demand for education loans and ways to drive loan volume • Why CUSO (Credit Union Service Organizations) loan participation programs are a benefit • Hear examples of how your credit union can provide a new service to existing members, onboard additional members, attract more prime borrowers, and foster lifetime relationships.