Unlocking the Power of AI Workflows for Marketers with Nathan Thompson, copy.ai

The Content Cocktail Hour

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This Is Woman's Work with Nicole Kalil

1
How To Pitch Yourself (And Get A Yes) | 300 27:52

8 dagen geleden27:52

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27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

ongeveer een jaar geleden 24:37

MP3•Thuis aflevering

“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai

In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares his journey from building scrappy, organic content strategies to leading innovative, AI-driven processes at copy.ai. He explains why the future of AI in marketing isn’t just about generating text but about connecting strategies, breaking silos, and creating cohesive workflows.

In this episode, you’ll learn:

Why AI workflows outperform task-based tools like ChatGPT
How to break data silos and align sales and marketing through AI
Practical ways to use AI for thought leadership, SEO, and campaign execution

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathan-likes-writing/

Learn more about copy.ai: https://www.copy.ai/

Timestamps:

(00:00) Intro

(01:13) Nathan’s journey in content strategy and AI

(05:57) Why workflows are the future of marketing

(10:42) Breaking silos between sales and marketing with AI

(15:20) How to create authentic thought leadership content at scale

(20:45) The role of AI in building personalized campaigns

(24:50) Nathan’s advice for marketers starting with AI

344 afleveringen

#Entrepreneur #Business #Marketing #Brett McGrath

The Content Cocktail Hour

Unlocking the Power of AI Workflows for Marketers with Nathan Thompson, copy.ai

The Content Cocktail Hour

published ongeveer een jaar geleden

MP3•Thuis aflevering

“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai

In this episode, you’ll learn:

Why AI workflows outperform task-based tools like ChatGPT
How to break data silos and align sales and marketing through AI
Practical ways to use AI for thought leadership, SEO, and campaign execution

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathan-likes-writing/

Learn more about copy.ai: https://www.copy.ai/

Timestamps:

(00:00) Intro

(01:13) Nathan’s journey in content strategy and AI

(05:57) Why workflows are the future of marketing

(10:42) Breaking silos between sales and marketing with AI

(15:20) How to create authentic thought leadership content at scale

(20:45) The role of AI in building personalized campaigns

(24:50) Nathan’s advice for marketers starting with AI

344 afleveringen

#Entrepreneur #Business #Marketing #Brett McGrath

Alle afleveringen

The Content Cocktail Hour

1
Redefining Revenue Marketing with Tim Rath, YOYABA 23:32

8 hours geleden23:32

23:32

“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath , co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today’s B2B environment. He also explains why marketing teams need to think beyond MQLs and focus on what actually drives revenue, retention, and growth. In this episode, you’ll learn: How revenue marketing shifts focus from lead gen to business outcomes The importance of product-market fit and message-market fit The underrated power of personal branding in a noisy AI-driven world Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Tim on LinkedIn: https://www.linkedin.com/in/timrathofficial/ Explore YOYABA: https://www.yoyaba.com/ Timestamps: (00:00) Intro (03:52) The concept of revenue marketing (07:22) Aligning marketing and sales for success (12:20) The role of brand marketing (13:37) Keys to rapid business growth (17:01) Founding a business with family (18:32) Building a marketing career from scratch (19:58) AI is not the future…

The Content Cocktail Hour

1
When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM 30:34

3 dagen geleden30:34

30:34

“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby , CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools instead of strategy. He also outlines the criteria for who should and shouldn’t be running ABM, and how aligning with finance, sales, and customer success is the real game-changer. In this episode, you’ll learn: Why tooling isn’t what makes or breaks your ABM program—and what actually does How to build a content-led ABM engine using what you already have The critical signals that mean your company is (or isn’t) ready for ABM Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Explore Scrappy ABM: https://scrappyabm.com Timestamps: (00:00) Intro (01:20) Marketing insights (01:49) The essence of Scrappy ABM (04:01) Building effective ABM programs (16:28) The role of content in ABM programs (16:56) Starting with what you have (19:23) Mapping content to buyer journeys (26:43) Don’t ask for the meeting…

The Content Cocktail Hour

1
Why Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn 18:12

7 dagen geleden18:12

18:12

“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne , CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars. Christian shares insights from Oshyn’s Digital Trust Index, which measures how well websites perform across these areas, and discusses why companies with the best security scores aren’t always excelling in other areas. He also explores the implications of headless websites, sharing when they make sense and when they might not be the right fit for every business. The conversation touches on how small adjustments can make a big difference in customer experience and why prioritizing digital hygiene is more important than ever. In this episode, you’ll learn: Why security alone isn’t enough for a great website experience How the Digital Trust Index helps brands measure their online performance When to choose headless websites—and when to reconsider Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianburne/ Explore Oshyn: https://www.oshyn.com/ Check out the Oshyn Digital Trust Index: https://lp.oshyn.com/o/oshyn-digital-trust-index-report/ Analyze your site’s performance using Oshyn’s AI-Enabled Reliability Report: https://www.oshyn.com/reliability-report?utm_source=chatgpt.com Timestamps: (00:00) Intro (01:12) Christian’s role at Oshyn and the Digital Trust Index (03:00) The importance of performance, accessibility, and security (06:10) When headless websites make sense (09:30) Key findings from the Digital Trust Index report (12:20) Measuring what matters in web performance (15:00) The role of AI in web experiences (17:00) What companies often overlook in their websites…

The Content Cocktail Hour

1
The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse 22:35

10 dagen geleden22:35

22:35

“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult , co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads. From Agorapulse’s early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results. In this episode, you’ll learn: How to effectively leverage your employees’ networks to hire top talent Why social media isn’t just about posting content, but about creating genuine connections The balance between branding and lead generation in B2B marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (01:10) Emeric’s background and entrepreneurial journey (03:00) The evolution from product-led to marketing and sales-led at Agorapulse (06:45) The importance of leveraging your employees’ networks for growth (10:20) Balancing branding with lead generation (13:30) Measuring social media success and ROI (17:10) The future of social media marketing in B2B (21:00) Key lessons learned from failures and successes in business…

The Content Cocktail Hour

1
From Sommelier to Sales Strategy with Haley Moore, Acquire 21:37

21 dagen geleden21:37

21:37

“People relate to people, not tasting notes,” says Haley Moore , founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences. She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions. In this episode, you’ll learn: How Acquire brings Michelin-level hospitality to virtual and in-person B2B events Why personalization at scale beats templated “event in a box” strategies The power of follow-up: what happens after the event matters most Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/ Explore Acquire: https://acquire-wine.com Timestamps: (00:00) Intro (01:15) Haley's journey in the restaurant business (02:01) The birth of Acquire during the pandemic (02:25) The evolution of virtual events (03:13) The magic of wine and storytelling (05:33) Jonathan's background and insights (08:52) The power of hospitality in business (15:44) Learnings about founding and scaling a business (18:50) How salespeople are missing what actually matters…

The Content Cocktail Hour

1
Video-First Strategy and Mindshare Marketing with Drew Brucker, Goldcast 28:59

24 dagen geleden28:59

28:59

“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast’s shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies. In this episode, you’ll learn: Why video-first content strategies are the future of B2B marketing How to leverage AI to make video production more efficient The shift from transactional marketing to relationship-building with mindshare Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/ Explore Goldcast: https://goldcast.io Explore Content Lab: https://www.goldcast.io/contentlab Timestamps: (00:00) Intro (01:33) Drew’s journey and Goldcast’s evolution (03:00) The role of AI in content creation (06:00) Shifting to a video-first content strategy (10:00) Building mindshare with video (14:20) Why marketers need to rethink ROI (17:00) The impact of video on brand awareness (20:00) Tips for successfully integrating video in B2B marketing…

The Content Cocktail Hour

1
Building a B2B Content Machine with Ryan Allis, SaasRise 23:54

28 dagen geleden23:54

23:54

“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis , CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-personalized outbound and ABM are becoming the new standards for driving qualified leads. Ryan also walks through his weekly content creation workflow, SaasRise’s approach to LinkedIn thought leadership, and the underrated power of tracking content impressions across every touchpoint. In this episode, you’ll learn: Why inbound marketing and SEO need a major update in the age of AI How SaasRise uses AI-personalized outbound to achieve high-performing lead gen What a modern B2B content machine looks like and how to build one from scratch Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanallis/ Explore SaasRise: https://www.saasrise.com/ Timestamps: (00:00) Intro (03:52) Inbound marketing is losing ground (06:31) Reaching cold leads that convert (11:28) How Ryan creates weekly content fast (13:18) Why AI outbound works better now (16:20) What Ryan tracks across all channels (21:38) AI emails are driving most leads…

The Content Cocktail Hour

1
How Marketing Can Speak the Language of the Boardroom with Nadia Davis, CaliberMind 26:29

4 weeks geleden26:29

26:29

“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis , VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to align with the language of the boardroom. Nadia shares how ABM has always existed—long before platforms tried to "productize" it—why MQLs aren’t actually dead, and the biggest mistake companies make when implementing account-based strategies. She also explores the operational side of marketing, offering insights on why instrumentation and process matter just as much as creativity, and how marketers can set themselves up for success when stepping into new leadership roles. In this episode, you’ll learn: Why ABM isn’t as new as people think—and how to actually make it work How to prove marketing’s value in the boardroom and tie impact to revenue The biggest tech trap ABM marketers fall into—and how to avoid it Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Nadia on LinkedIn: https://www.linkedin.com/in/nadiadavis/ Explore CaliberMind: https://www.calibermind.com Timestamps: (00:00) Intro (01:33) Nadia's marketing journey and insights (03:56) The evolution and misconceptions of ABM (05:16) Defining ABM and its practical applications (08:21) Challenges and strategies in ABM implementation (15:28) Tracking success in ABM and marketing (20:35) Nadia's first 90 Days at CaliberMind (23:41) Why MQLs aren’t dead…

The Content Cocktail Hour

1
The Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus 28:20

5 weeks geleden28:20

28:20

“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam , Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand. She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today’s landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies. In this episode, you’ll learn: Why Movement Marketing is the key to standing out in B2B How AI can enhance, not replace, human-led marketing The importance of founder-led sales and why leaders should be the face of their brand Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/ Explore Audience Haus: https://www.audiencehaus.com/ Timestamps: (00:00) Intro (01:12) What is Movement Marketing? (03:28) Why traditional B2B marketing is failing (06:45) The psychology behind movement-driven branding (10:02) The rise of founder-led sales and why it matters (14:30) How AI can support human-first marketing (19:20) The challenges of building a brand-led community (24:05) Karthi’s unpopular opinion on B2B marketing…

The Content Cocktail Hour

1
The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai 22:31

5 weeks geleden22:31

22:31

“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott , VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape. Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise. In this episode, you’ll learn: How AI can eliminate the “blank page” problem and accelerate content creation Why AI should be used to augment human decision-making rather than replace it The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/ Explore Bounti.ai: https://bounti.ai Timestamps: (00:00) Intro (01:09) AI's role in marketing (01:56) The human touch in AI (03:29) AI in sales and marketing (08:13) Bounti Labs' unique approach (13:25) Using AI in daily marketing tasks (15:15) Challenges and success metrics (19:01) Skepticism about LinkedIn…

The Content Cocktail Hour

1
How to Turn Social Media into a Demand Engine with Darien Payton, Antidote 21:08

6 weeks geleden21:08

21:08

“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton , founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out. In this episode, you’ll learn: Why traditional social media strategies in B2B are failing—and how to fix them How Creative Demand combines storytelling and strategy to drive revenue The role of strategic campaigns in turning social into a demand engine Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Follow Darien on X: https://x.com/DarienPayton Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/ Explore Antidote: https://www.antidotemedia.co/ Timestamps: (00:00) Intro (01:18) Creative demand explained (03:18) The role of creativity in demand generation (06:14) Successful creative campaigns (08:10) Social media strategies for B2B (14:56) Converting social media into demand (18:47) Misalignment of social media and business objectives…

The Content Cocktail Hour

1
Redefining B2B Growth Through AI-Led Marketing with Matt Cooley and Ashar Rizqi, Bounti.ai 32:47

7 weeks geleden32:47

32:47

“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi , co-founder at Bounti.ai . In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth. In this episode, you’ll learn: How Bounti.ai is building an alternative to enterprise sales motions Why AI-driven content saturation could kill email and web marketing The role of proprietary AI models in reshaping sales and marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/ Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/ Explore Bounti.ai: http://Bounti.ai Timestamps: (00:00) Intro (01:06) Why traditional go-to-market strategies are broken (04:14) The problem with forecasting in sales (06:32) How Bounty AI automates sales prospecting and outreach (09:46) Why AI should focus on delighting customers, not just efficiency (14:16) The impact of AI on buyer behavior and marketing channels (19:33) Why B2B sales needs a new model…

The Content Cocktail Hour

1
Establishing Buyer Trust Through Quality Reviews with Allyson Havener, TrustRadius 26:20

8 weeks geleden26:20

26:20

“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener , CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are shaping modern B2B marketing. Allyson shares why quality beats quantity when it comes to reviews, how TrustRadius is setting the industry standard for authenticity in customer voice, and why proprietary data is a brand’s secret weapon in the age of AI. She also offers her unique perspective on why CMOs, not CROs, should lead go-to-market teams and how aligning marketing with finance is a game-changer. In this episode, you’ll learn: Why TrustRadius rejects nearly half of its submitted reviews to maintain quality and credibility How AI is affecting buyer trust—and how businesses can protect their content from becoming commoditized The hidden power of proprietary data and how it fuels content, product, and marketing strategy Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-havener Explore TrustRadius: https://www.trustradius.com Timestamps: (00:00) Intro (01:16) Understanding TrustRadius (02:04) Balancing vendor and buyer solutions (04:54) The importance of quality reviews (05:53) Philosophy and strategy at TrustRadius (08:52) AI's role in reviews (12:39) TrustRadius' data-driven content strategy (17:32) The value of content marketing (23:38) Why CMOs may be better suited to lead revenue teams…

The Content Cocktail Hour

1
Leveraging AI for Smart Demand Generation with Josh Carter, Pavilion 26:50

8 weeks geleden26:50

26:50

“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter , Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter , Senior Director of Demand Generation at Pavilion , explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies. In this episode, you’ll learn: Why referrals drive 60-70% of Pavilion’s new memberships - and how they activate that channel How AI is helping sales teams personalize outreach and improve conversion rates The role of brand investment in building long-term demand and trust Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116 Explore Pavilion: https://www.joinpavilion.com/ 2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report Timestamps: (00:00) Intro (02:00) Understanding Pavilion's unique DemandGen approach (04:06) The role of AI in Pavilion's sales process (04:57) Optimizing the sales funnel with AI (06:02) Leveraging AI for personalized marketing (15:17) Building a centralized AI knowledge repository (17:29) Balancing AI and brand authenticity (21:55) The importance of brand in B2B marketing…

The Content Cocktail Hour

1
Building The Future of B2B Marketing with Anthony Kennada, AudiencePlus 25:48

9 weeks geleden25:48

25:48

“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada , Founder and CEO of AudiencePlus In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future. In this episode, you’ll learn: Why traditional inbound marketing is broken—and what’s replacing it How first-party data and AI are reshaping B2B content strategies The real reason brand and demand should never be separate Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada Explore AudiencePlus: https://audienceplus.com Timestamps: (00:00) Intro (01:27) Why the old marketing playbook no longer works (07:36) The myths and realities of multi-touch attribution (13:30) The role of AI and first-party data in marketing’s future (15:41) The real reason marketing budgets get cut (21:10) The dark social dilemma: Can it actually be tracked? (22:15) How AudiencePlus and The Juice are combining forces…

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